On AliExpress, makeup is no longer just an affordable alternative to mass-market brands—it's a world of its own, featuring unique textures and trends inspired by the Asian beauty scene. You'll discover unusual new arrivals from trending Asian brands that blend quality and style, as well as local labels with innovative formulas. It's the perfect way to refresh your beauty collection without overpaying, especially if you love experimenting with makeup.
Makeup Trends 2025: What's In Right Now?
This season is all about a natural glow, well-groomed brows, and bold lips. Lip and cheek tints add a fresh flush, glosses boost volume, and shimmering eyeshadow palettes combine matte and glimmering shades. Multi-use products are on trend, letting you use one item for several areas, with juicy berry and nude shades, and packaging inspired by Asian aesthetics.
Lips
Tints, glosses, and matte lipsticks work for both everyday and evening looks. They deliver long-lasting color and hydration in various finishes—ranging from sheer and natural to rich and glossy.
Eyes
Palettes, mascaras, liners, and decorative accents—everything you need for expressive eyes, whether it's your daily routine or a night out. There's a mix of textures, from matte to shimmer, perfect for playful color and adding volume.
Face
Foundations, blushes, and highlighters even out skin tone, add freshness, and gently define your features. These products are versatile for everyday use.
Brows
Tints, gels, and pencils help shape and fix your brows fast. They're ideal for achieving a natural look using waterproof formulas that last all day.
Must-Haves for Every Beauty Kit
All-in-one sets and limited collections are a great addition to any makeup kit. They're travel-friendly and make cute gifts, focused on multitasking and unique designs.
How to Choose
When shopping, consider your skin type: hydrating formulas are best for dry skin, while mattifying products help control shine for oily skin. Think seasonally—choose waterproof options in summer and nourishing ones for winter. Check customer photos for true-to-life swatches to avoid surprises and find the best match for your skin tone.
It's also important to pick products that work well together: tints pair best with a minimal base, while bold eyeshadows need a primer. Stick to neutrals for an everyday look, or go with shimmering and vibrant shades for a night out.
Makeup from AliExpress opens up new ways to play with color and texture. In 2025, you’ll find both trusted favorites and exciting fresh ideas on the platform to inspire your next look.
